Monday, February 22, 2010

Burger King = awesomeness

Well, it has happened. Our heads have exploded with the news that Burger King released a few weeks ago (leave us alone, we're late to the party). By now you may or may not have heard about Burger King's decision to start selling beer in its select Whopper Bar stores across the United States. Here, soak it all in:

http://www.npr.org/blogs/thetwo-way/2010/01/burger_king_adds_beer_to_menu.html

NPR doesn't lie, it just doesn't. Here's what we think is going to happen - despite our tiny hands, we're immediately headed over to BK to pound a Whopper and slam an Allagash White. In all seriousness, leave it to BK to go and sell macro beers of varying shitty quality (sans Bud Select), but how can we fault them when 1) they are the first fast food chain to offer beer with your meat, 2) the whole purpose of business in a capitalistic society is to turn a profit and appease your shareholders, and 3) now we can both nurture our hangovers while riding "the shampoo effect" at the same time at 10 am on a Saturday morning. Here's to us hoping that at least the latest attempts at micro brews by MillerCoors and Zombie Budweiser (an ode to Bill Simmons) will show up someplace on the menu. If not, we can always head over to Europe where the Wunderbars already in existence have a collection of probably, high-quality local beers.

Our one knock with the logic behind this decision has to do with dessert. Now, we have worked on the corporate side of the food service industry so one would believe we slightly know what we're talking about and that our "logic is undeniable", but the idea that offering beer as a direct link to desert and more money seems stupid. We don't know too many people that wash down their beer or six, with dessert. If you're going to make stupid bills off of what is certaintly going to be marked up beer prices, why does sub par dessert enter the equation?

2 comments:

  1. Some Subways will start selling beer as well: http://www.usatoday.com/travel/flights/2010-02-18-subway-colorado-airport_N.htm

    So Jared can lose weight eating their sandwiches and gain it back drinking their beer.

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  2. That is outstanding...When Jared starts to disappoint, what does that mean for the rest of us?

    At least Subway will offer the latest 45 calorie beer, so as long as you get a 6 inch with no meat, lettuce, and no dressing, we should be good.

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